#36 - Raelene Davis | Becoming MORE with Dianna Kokoszka Podcast

Welcome to the Dianna Kokoszka Podcast. This podcast is the culmination of all things business, life, and mindset. In this episode I got the pleasure to talk to Raelene Davis. Raelene Davis has directed Ski Utah’s local, national and international marketing efforts since 1985. As Vice President of Marketing and Operations, she has been instrumental in creating partnerships and marketing programs that have increased skier visitation to Utah from just over 2 million in 1985 to over 7 million in 2023. Davis was the publisher of Ski Utah magazine, (2012–2019), the founder of Ski Utah’s successful 4th Grade learn to ski and ride program and its 4th, 5th and 6th grade Passport program. She was the co-architect of the National Learn to Ski and Snowboard Month and Bring a Friend initiatives and the designer of Ski Utah’s Discover Winter program with introduces ethnically diverse adults to skiing and snowboardig. Davis’ passion for Utah, skiing and growing the sport was acknowledged when she was selected to be an Olympic Torchbearer for the 2002 Olympic Winter Games, inducted into the Utah Tourism Hall of Fame in 2010, recognized by North American Snowsports Journalists Association (NASJA) with their 2014 Lifetime Achievement Award, by the Utah Ski Archives with their Sue Raymer Award in 2019 for volunteerism and will be inducted into the Intermountain Ski Hall of Fame on August 28, 2024. She serves on many boards, is an accomplished photographer and enjoys skiing, golfing, traveling, cooking and spending time with family and friends. She lives with her husband, Lyle in Salt Lake City, Utah and they are the parents of three sons and three daughters-in-law and have nine amazing, fun-loving grandchildren.